MLB.TV and Yahoo! Sports Pool Resources

As an annual MLB.TV subscriber, it came as a bit of a shock to see the MLB.TV player co-branded with Yahoo! Sports on Monday. While MLB.com will continue to handle MLB.TV sales and subscriptions, subscribers will be treated to a barrage of clickable video ads from Yahoo. On the positive side, premium placement of MLB.TV on the Yahoo portal should place baseball front-and-center for a lot of Internet users and only help to expand the popularity of the game.